SEMrush Pricing & 12 SEMrush Alternatives [Details and Comparison 2020]

Want to know the latest SEMrush Pricing and SEMrush Alternatives to compare features and cost? We have brought a comprehensive guide on SEMrush for you featuring the Pricing of Semrush along with SEMrush’s 12 alternatives.

Nowadays, SEO is the most important thing for boosting your website traffic and values. Can you imagine doing it without the help of software? Probably no as we need a tool to manage Marketing Campaigns and SEO related tasks easily and in a manageable way.

Today, We will discuss the Most Popular Tool – SEMRUSH, its pricing along with alternatives.

Table of Content

  1. SEMrush
    • What is SEMrush?
      • What is the SEMrush toolbox?
      • Why use SEMrush?
  2. Product and Pricing
    • SEMrush Pricing
      • SEMrush’s Monthly Pricing with Features
      • SEMrush’s Annual Pricing with Features and Savings
    • SEMrush Product
  3. Comparison: Top 12 SEMrush Alternatives or Competitors
    • Names
    • Features
    • Pricing
  4. Our Recommended Tools
    • SEMrush VS Ahrefs
  5. Conclusion

What is SEMrush?


SEMrush is a tool or software that is used by the organization to assists them by promoting their services i.e. SEO campaigns. This program gives us so many facilities like run SEO, pay-per-click or PPC, Social Media Campaigns, and even Content Marketing strategies.

SEMrush also gives a helping hand to differentiate the keywords according to the opposition Keywords which they are using and how they rank. They also give some advantage that how can we stack up to the competitor. You can check Semrush Free Trial and Coupon.

What is the SEMrush Toolbox?

By accessing the SEMrush toolbox you can analyze the various reports and gadgets which marketers use to make the campaign better.

Now when the entire SEO and Digital Marketing tools like SEMrush are available, the next step is to think about the plans and goals.

Every tool has its own use and is helpful to plan the campaign and its monitoring. Don’t just stick to a specific number of tools, instead select them wisely for campaign growth.

Why use SEMrush?

There is some reason for using SEMrush such as –        

  1. SEMrush helps us to give feedback on how your site is doing. You may also get the knowledge of how you can maintain the traffic and expand it according to your facility.
  2. The keyword plays an important role in SEO. It helps us to find a better keyword that gives campaign stability. It may also generate a list of keyword that according to their demand it may be used.
  3. Using SEMrush, you may also know your competitor details which they are plan, how it is working so that it may be a benefit for you to improve the SEO campaign. It may also provide the data that which keywords create the traffic and how much.
  4. At the point when you get important traffic, your next objective ought to be to keep that traffic. You would prefer not to experience all the push to acquire the traffic just to drive them away.
  5. Backlinks are also an important part of SEO. As when you get the links, these show you earn the truth, credibility, authoritative sites. This tool provides you more backlinks and also provides where you can get more.

SEMrush Pricing and Products

Now we will discuss the main topic of this article, which is SEMrush Pricing along with its main products.

SEMrush Pricing [Monthly and Annual Plans with Savings]

We have mentioned SEMrush’s Pricing [Monthly and Annualy] with Savings on annual purchase. Choose a plan according to suitability and pricing mentioned in the table below.

PlanSemrush’s Monthly PricingSemrush’s Annual Pricing (16% Off)Savings on Annual PlanSuitability
Pro$99.95$999.36$200.04Best for Individual sites, Freelancers or Marketers with budget constraint.
Guru$199.95$1999.44$400.00Best for SMB and Agencies managing multiple clients.
Business$399.95$3999.36$800.04Best for Large Ecommerce Projects with a global presence or multiple projects at a time.

SEMrush’s Monthly Pricing with Benefits :

So, SEMrush has made it affordable by giving you monthly purchase option where –

  1. Pro Plan will cost $99.95 per month,
  2. Guru Plan will cost $199.95 per month,
  3. Business Plan will cost $399.95 per month.

An infographic below has Semrush’s pricing details along with features and differentiation. It is not easy for you to choose between the plans and between monthly and annual options.

semrush pricing monthly with features

SEMrush’s Annual Pricing with Benefits and Savings :

So, SEMrush has made it affordable by giving you monthly purchase option where –

  1. Pro Plan will cost $999.36 Annually [After Discount],
  2. Guru Plan will cost $1999.44 Annually [After Discount],
  3. Business Plan will cost $3999.36 Annually [After Discount].

ProTip – You get 16% Discount on Annual Purchase. Refer to Infographic below.

semrush pricing annual plans with savings and features

The most important SEMrush starts with a 14-day free membership to get used to the SEMrush. After the paid membership started. Every package offers some important facilities like technical SEO and semantic core collection. Apart from the tracking feature, analysis of backlinks and also provide the way to get the traffic.

SEMrush Features and Products

We will now discuss why you should pay this price to SEMrush. Check out its use with a list of tools it provides.

  1. Semrush improves SMM and SERM- You can track Social Media Postings and Analytics- 2 Tools
  2. Semrush helps in Advertising – Tracks PPC Keyword Research and Website Monetization- 5 Tools
  3. Semrush automates Market Research – You can do Market Analysis, Competitor Analysis, Track Paid Advertising Campaigns, PR Monitoring, etc – 14 Tools
  4. Semrush and Content – Improve Content Marketing, Content Creation and Distribution, Content Optimization, and Marketing Analytics – 14 Tools
  5. Semrush’s and SEO – King of all tools as it helps in Onpage SEO, Keyword Research, Link Building, Local SEO, Rank and Competitor Analysis- 26 Tools

By mentioning its features and utility, we will try to figure out if SEMrush is really worth it? With the 5 infographics below, you will understand the overall functionality and feature list of SEMrush.

Other Free and Paid tools which further improves your productivity are –

  1. SEOquake: It is a plugin browser which provides data using organic search
  2. Content Marketplace: A marketplace provides professional writers for good content for their site.
  3. ImpactHero:  It is an AI-tool which provides good content for better performance of the site by break down of the main content.
  4. SEMrush Sensor: It is a tool used to monitor the Google search engine results pages (SERPs).
  5. Trafficjet: It is a tool that automates a website’s traffic.

Comparison: Top 12 Alternatives or competitor of SEMrush

We have already discussed SEMrush Pricing [both monthly and annually], and cost analysis vis-a-vis features. We found this tool worth every single penny but slightly out of pocket for beginners.

The list below has 12 Semrush’s Competitors which are considered as best alternatives to Semrush.

SnoSemrush’s AlternativesTypeRating
1SerpstatFull Alternative4.6 out of 5
2SpyFuCompetitor Research4.6 out of 5
3UbersuggestKeyword Research4.5 out of 5
4AhrefsFull Alternative4.6 out of 5
5Raven ToolsFull Alternative4.5 out of 5
6MajesticWeb-based Appl.4 out of 5
7Moz ProFull Alternative4.4 out of 5
8KWFinderKeyword Research4.5 out of 5
9Screaming FrogFree4.7 out of 5
10Monitor backlinksDomain Analysis3.9 out of 5
11RankedyKeyword Research4.3 out of 5
12SE RankingKeyword Research4.8 out of 5

Let us now discuss all 12 SEMrush Alternatives one by one with features and Pricing.

1. Serpstat

Serpstat is a tool that is one of the best SEMrush competitors and it also helps to check the analysis, keyword research, tracking, and audit of the opposition. The total No. of a database used by Serpstat is 230. It is a type of Full alternative tool.

How does it work?

In Serpstat, we use a keyword, domain, or any specific URL and click to search. As a result, the report of a list of keywords, top Google Result which is helpful for the campaign. It has a limit of 10 users but if you purchase the plan it gives so much of facilities with it.


  • Keyword Research
  • Content Marketing Ideas
  • Rank Tracker
  • Search Analytics
  • Multi-user system


It starts with a 7-day free membership to get used to it. After the paid membership started. It is divided into 4 plans. It is also available in Monthly and Annual.

On a monthly based, as the plan cost increase, the facilities or features also increased like queries per day, keyword tracking, etc.  In Annual Based, as the plan, there are some offers also there like in the Lite plan Save $14, in the Standard plan Save $30, the Advanced plan Save $60, and the Enterprise Plan Save $100.

SEMrush VS Serpstat Pros /Cons


  • In less money, more keyword, and result
  • Free Version to be use


  • SEMrush has more thing in the report
  • NO advanced Feature

2. SpyFu

It is SEO Keyword which is used for Competitor Analysis and Keyword research. It searches the keyword in an expert mode. It is also great for PCC competitor research. In other words, it is used to spy on the competitor.

How it does work?

First, we have to enter the competitor Url, Click Search. After a few seconds, it gives information about the competitor on the ADwards Strategy.


  • Keyword Tracking
  • Use it for Adwords campaigns
  • Competitor Keyword research tool
  • Influence marketing
  • PPC competitor research


There are 3 different plans in SpyFu i.e. Basic, Professional, and Team.  In a basic plan that costs you $33 per month (billed annually) and you can do unlimited keyword searches, 10k top lists results whereas, For professional bloggers that cost you $58 per month 10k API rows returned. And, Team costs $199 per month where you’ll get all the features from the Professional plan which is stated above.

SEMrush VS SpyFu Pros/Cons


  • Free learning resources
  • Much lower Pricing


  • Managing your campaigns isn’t streamlined due to the prioritization of competitor research

3. Ubersuggest

Ubersuggest is one of the best tools out as it is free to find keywords, Ubersuggest is the perfect alternative to SEMrush. Its pricing is free. No membership no free trial.

Enter the domain and click the search. You can also pick a specific country to target a specific target audience.


  • Unlimited Keyword searches
  • East to use interface
  • Completely free to use

Semrush VS Ubersuggest Pros and Cons


  • 100% free to use
  • No need to create an account
  • Find hundreds of long-tail keyword ideas
  • Projection of your success rate


  • Fewer keyword suggestions overall
  • Can’t create nor save keyword lists on the cloud

4. Ahrefs

It offers similar features at similar pricing plans. You can perform everything from backlink checking to keyword analysis to competitor research with accurate data.


  • Web monitoring
  • Keywords Rank Tracking
  • Accurate Backlink Analysis
  • Perform an accurate keyword search for data


It starts with a 7-day for $7 to get used to it.  There are 4 plans to choose from by Ahrefs.

In the Lite Plan which costs you $79 per month where you can create 5 campaigns, whereas in standard plan costs you $179 per month but perfect for bloggers, or in Advanced plan costs you $399 per month where you can create 25 campaigns, and In Agency plan which costs you $999 per month where you can create 100 campaigns.

SEMrush VS Ahrefs Pros and Cons


  • Handy SEO toolbar
  • Less Expensive


  • No more user

5. Raven Tools

It is also an SEO toolkit that is used with features like EO audit, rank tracking, and marketing reports. It is used to pull data from other tools online to develop reports to make better SEO and SEM strategies.


  • Competitor Research
  • Site auditor
  • Social Media report
  • AdWords opening


Their plans are divided into 4 different parts in Monthly based which are focused on Domain, No. of users, and Position Check. Apart from that, on an annual basis, there are 5 different plans with the offer of up to 30% reduction in price.

SEMrush VS Raven Tools Pros and Cons


  • Price is Affordable
  • The plan is with unlimited data


  • The interface is not good
  • Don’t come with an outreach tool

6. Majestic

Majestic is not an all SEO as it is a web-based application. But, when it comes to backlink Analysis it is master in it. To analyze, the site provides some extension to make it easy to use.


  • Search Explorer
  • Domain Comparison
  • Backlink history
  • Access to Plugin


It has only 3 different plans which are monthly based. In which the tool which works in all the site i.e. Pro plan which applied on every website.

SEMrush VS Majestic Pros and Cons


  • Strong Backlink profile
  • Rate of indexing is fast


  • UI is not great.

7. Moz pro

Moz Pro is the SEO package that gives you access to the tools that help you perform keyword research to link analysis with ease.


  • Track your keyword ranking
  • Perform site audit
  • SEO toolbar
  • Keywords Research and backlinks Research


Moz Pro has 4 different plan divided according to monthly and Annual scheme. Plan are Standard, Medium, Large, and Premium. Moz Pro has a 30-day money-back guarantee.

In Standard plan costs you $99 per month with limited features. Whereas in Medium plan cost you $149 per month and get the full access to features. In a Large plan which costs you $249 per month which is useful for a small business. In Premium plan cost $599 per month include premium features.

SEMrush VS Moz Pro Pros and Cons


  • User friendly
  • Free SEO tools


  • Takes time in Retrieving data
  • Few matrixes are not useful

8. KW Finder

It is also a free Type tool as it doesn’t require you to create an account, which is a plus if you want a commitment-free tool.


  • Find Hidden Long Tail Keywords
  • Organize Keywords with Keyword Lists
  • Get Localized Results for Local Keywords
  • Get Accurate Keyword Difficulty


There is a 3 plan.  Whenever the cost increases the facility like a keyword search, the SERP lockup number increases.

SEMrush VS KW Finder Pros and Cons


  1. Can be used without creating an account
  2. Can search for Google Autocomplete suggestion


Less time for daily search

9. Screaming Frog

It is a free tool used for site audits. As it is a desktop application where you have to install the application on your complete for working. It can appear to be an irregular bit of work area programming in a program based world. However, you can get progressed subtleties on your essence


  • Crawl Limit
  • Analyse Page Titles & Meta Data
  • Generate XML Sitemap
  • Audit hreflang Attributes
  • Site Visualisations

SEMrush VS Screaming Frog Pros and Cons


  1. An XML sitemap can be created easily.
  2. Discover duplicate URLs


  1. The desktop program need to install on the computer
  2. There have a crawl limit

10. Monitor Backlinks

Monitor Backlinks allow you to avoid penalization due to low-quality links. To improve your rankings, you need to build and maintain a backlink profile. But if they are spammy, you might see page’s ranking going down.


  • 100% free to use
  • Generates multiple keyword ideas for generating content topics


In this tool system, there is 3 plan with a discount offer. As it starts with a professional plan to Start plan. In this,the number of monitors increased with domains. Get daily new keywords also.

SEMrush VS Monitor Backlinks Pros and Cons


  1. Free 300 backlinks check


  1. The free tool can be used only for two weeks

11. Rankedy

Rankedy is another competitor of SEMrush which offers a great platform to Seo masters and agencies. Rankedy is an artificial intelligence-based tool to help you identify the factors which are important to improve website rankings.


  • Keyword Research
  • Rank Tracking
  • Competitor Analysis
  • Backlink monitoring


You get the option to choose from 3 plans available on Monthly payment modes [Also on offers]. As the amount increases the service and benefit also increase.

SEMrush VS Rankedy Pros and Cons


  1. Creative and useful tools
  2. Keyword Research


  1. Limited tools


SE Ranking gives you constant following for watchwords on Google, Yahoo, Bing, YouTube, and Yandex—as frequently as you need. Furthermore, a catchphrase gathering that lets you arrange watchwords into explicit fragments.


  • Keyword Research
  • Rank Tracking
  • Traffic Analysis
  • Backlink monitoring


In this, there are 3 different plans based on No of Websites you can check, website audit, keywords, and so on. The popular plan is the Plus plan which covers most of the services with a limited number.

SEMrush VS SE Ranking Pros and Cons


  1. Keyword Research
  2. Traffic Analysis


  1. Limited resources

Why we searched for Alternatives?

We searched the best 12 Alternatives of SEMrush as for many, it is not affordable. SEMrush is loved by all SEO experts and Digital Marketers but SEMrush’s Pricing is beyond reach for new blogs and projects.

Instead of moving towards group buy tools, we would recommend to use SEMrush’s competitors as they are more accurate and helpful.

SEMrush gives us every possible facility for SEO to our website concerning the keywords, tracking, backlinks, etc. It is an intelligent tool and platform for a user to allow to do competitor analysis. Apart from all the things, there is some alternative for SEMrush.

This is because they want to experience how it will work, its timing, the pricing difference, its features, and most importantly there pros and cons towards that recommended tool i.e. SEMrush or they are not satisfied with the result to want to explore more.

Our Recommended Tools

According to the above all the discussion, we can say we have two tools that fulfill every aspect i.e. SEMrush and Ahrefs.

We can say SEMrush is the best and number one and on second rank it is Ahrefs. So our recommended alternative is Ahrefs.

Why Ahref’s is recommended if you cannot afford SEMrush’s costing? Let talk about it.

SEMrush VS Ahrefs – Pricing and Features

As we said earlier that our recommended tools are SEMrush of course and the other one is Ahefs.

What if? We have to select one of the tools. As a fact, Both these tools are not cheap. To select the one tool let take a comparison of both and select one.

The comparison is done based on the six parameters that are,

  • Keyword Research
  • Backlink analysis
  • Technical SEO audit
  • Position Tracking
  • Pricing plans

Keyword Research:

In SEO, keyword research plays an important part in it. It helps to know what audience target and the way to search the content and offers. With the help of these, your content may satisfy both the user and search engine.

As a perspective of this, Ahefs use the Keyword and get the keyword metrics such as search volume, keyword difficulty, and CPC.  Whereas SEMrush gives us other metrics such as density, trend, and SERP features.

If we make a record, SEMrush has a 20 billion keyword database on the other hand Ahefs has a 10.2 billion Keyword.

Backlinks Analysis:

Backlink Analysis is the way to tracking your own and competitor domain concerning rank higher in the search result page. Compare to the except, with a lot of up-gradation and improvement may be SEMrush is better than Ahefs?

As a new link building features, Ahefs is better. SEMrush has a larger link index but in the caseAhefs, it is easy to obtain the data. Ahefs make it possible to innovate fast and provide users with an uncluttered UI that present comprehensive backlink data.

Technical SEO audit:

Technical SEO is the process for achieving a high search ranking by optimizing the indexing and rendering phases of a website. Some of the factor which affects the site technical SEO health i.e. Site structure, site speed, XML sitemap, etc.

To rank in SERPs, we have to audit the website time-to-time to fix the Technical SEO issue and identify it.

A comparison between both the tools, SEMrush is better than Ahefs because SEMrush takes less time to scan the website an create the report and also more accurate with some additional features such as a historical chart, crawl comparison, etc.

Position Tracking:

To target your site, you always have to track the position in SERPs of all the Keywords. It allows us to calculate all the visibility of the site so that it may determine which is working and which is not?

Both the tools are tied to the Position Tracking feature. Both are equally useful to track your search performance with high accuracy.

Pricing Plan:

In terms of pricing, both the tools are at the same place i.e. there basic plan price is $99.95/month and another one is $99/month.

No. of Keywords for GoogleMore than 7 billion keywordsOver 20 billion keywords
Search EngineSupport like Google, YouTube, Yahoo, etcVisibility Management Platform that specifically supports that Google Search engine.
Mobile SERP RankingDoesn’t have this featureProvide Domain analytics for Mobile SERP Ranking
Ongoing LinksIt provides a complete breakdown of outbound linksIt doesn’t support the outgoing link feature
SMM ToolsIt doesn’t haveIt has and uses to track all your social profiles
PropsUser-friendly interfaceBiggest database of backlinks highly customer supportEasy to navigate and useFree version AvailableResource for content marketing
ConsLack of integration with Google AnalyticsHigh PricingNo free TrialNot so great backline AnalysisPricing is highInaccurate data at a time
Free TrialNo Free TrialYes
PriceTrial: $7 for 7 days Lite: $99/month Standard: $179/month Advanced: $339/month Agency: $999/monthStarting price: Free Pro: $99.95/Month Guru: $199.95/month Business: $399.95/month Custom plan: Available
Ability to find the most popular content on every topicIt let you discover performing content on every topicIt doesn’t have the feature

According to the limit, Ahrefs has so much of restriction compare to SEMrush concerning Basic Plan. As a fact, SEMrush has allowed downloading 3,000 analytic reports per day whereas Ahrefs allows 50 content explorer reports per day.

Ahref’s is one of the most popular competitor of SEMrush and hence we decided to compare it in detail.

Hope you will be able to make up you mind by now on which tool you should opt? Should you go for features or just pricing?

Don’t forget to share your views in comment section below.

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