With the huge popularity of Snapchat, advertisers are attracted to it and are highly interested in knowing the number of active Snapchat active users and all other statistics.
Are you also one of them? If yes then go on reading this article, we have covered all the aspects in detail for Snapchat statistics.
Let’s start by knowing the key statistics of Snapchat to know at glance.
Snapchat Key Statistics 2022
If you are in hurry, here is a quick summary of this article for you.
- Snapchat has 332 million daily active users.
- It has more than 600 million monthly active users.
- India has the highest number (144.35 million) of Snapchat users among all the countries.
- Snapchat generated a revenue of $4.1 billion in the year 2021 and $1.06 billion in revenue at the end of the first quarter of 2022.
- 52.9% of Snapchat users are female and 46.3% are male.
- Maximum Snapchat users are of the 18 to 24 age group.
Snapchat has become one of the top choices of social media users in recent years and it is growing its audience base enormously. It was founded in 2011 by three Stanford students: Evan Spiegel (CEO), Reggie Brown, and Bobby Murphy. The headquarter of Snapchat is located in Santa Monica, California.
Snapchat is a social media app for taking photos by applying different funny and image quality enhancing filters. Users can also send photos to friends and update their status which has some cool features of disappearing after some time. All these features make Snapchat unique from other social media platforms.
Earlier it was made available only for iPhone users and failed to draw the attention of users. But after it is made available for android users also, it became a massive success and today Snapchat is growing faster than Facebook and WhatsApp.
Snapchat has one of the biggest active user bases that could bring good business to many advertisers. These usage statistics of Snapchat will be more useful to those marketers, especially those who are trying to target young audiences around the globe.
Just like Facebook and other social media platforms, Snapchat is also blocked in China. But the good thing is there is a huge increase of users every year from its neighbour India. Let us know the usage statistics of Snapchat as mentioned below.
Snapchat Daily Active Users (DAUs)
Daily active users are those users who are registered on Snapchat and open or use the app at least once in a 24-hour period.
The number of daily active users for Snapchat was 332 million for the first quarter of 2022 which is the highest to it to date.
Snapchat releases the data of its daily active users only for the quarterly time period which means you can only get the idea of ‘how many daily active users are there in a quarter. But from the third parties or by calculation on your own, you can also get the idea of daily active users of Snapchat for a year.
Snapchat Daily Active Users: Quarterly
To calculate the daily active users for any quarter, the daily active users of each day are measured and then divided by the number of days in that quarter.
Check the accurate number of daily active users for each quarter since 2014.
|Q1 2014||46 million|
|Q2 2014||57 million|
|Q3 2014||62 million|
|Q4 2014||71 million|
|Q1 2015||80 million|
|Q2 2015||86 million|
|Q3 2015||94 million|
|Q4 2015||107 million|
|Q1 2016||122 million|
|Q2 2016||143 million|
|Q3 2016||153 million|
|Q4 2016||158 million|
|Q1 2017||166 million|
|Q2 2017||173 million|
|Q3 2017||178 million|
|Q4 2017||187 million|
|Q1 2018||191 million|
|Q2 2018||188 million|
|Q3 2018||186 million|
|Q4 2018||186 million|
|Q1 2019||190 million|
|Q2 2019||203 million|
|Q3 2019||210 million|
|Q4 2019||218 million|
|Q1 2020||229 million|
|Q2 2020||238 million|
|Q3 2020||249 million|
|Q4 2020||265 million|
|Q1 2021||280 million|
|Q2 2021||293 million|
|Q3 2021||306 million|
|Q4 2021||319 million|
|Q1 2022||332 million|
Within a year, from the 1st quarter of 2021 to the 1st quarter of 2022, the total number of daily active users increase by 52 million which is a growth of 18% in a year.
Snapchat Monthly Active Users
Snapchat never mentions the metrics of monthly active users in its official annual or quarterly reports, Snapchat only includes the data of daily active users of each quarter only.
But in the recent event of ‘Snap Partner Summit,’ the company revealed that it has more than 600 million monthly active users around the globe.
Countries With Most Snapchat Users
Just like Facebook, Snapchat also has the biggest audience base in India which has 144.35 million users alone as of the recent survey of April 2022. The United States with 107.95 million users and France with 24.7 users stand at 2nd and 3rd position respectively.
Check the image below to know about the number of Snapchat users from other countries as well.
Note: Do not get confused by the term ‘users by country’ and ‘users by region’ as the annual reports of Snapchat show the users by region but the following image shows the users by country.
The last revenue (after the 1st quarter of 2022) of Snapchat was $1.063 billion which is an increase of more than 38% from the last year. The annual revenue for the last year (2021) was $4.117 billion.
Snapchat Quarterly Revenue
The table below shows the breakdown of the quarterly revenue from the first quarter of 2018 to the last quarter of 2022.
|Quarter||Revenue (in millions of USD)|
Snapchat Annual Revenue
Check the annual revenue of Snapchat from the year 2015.
|Year||Revenue (in millions of USD)|
|2022 (Till Q1)||$1063|
Snapchat Audience Demographics
It’s time to see the demography of Snapchat based on various factors like age, gender, device and others, which will be highly helpful to many advertisers and marketers with desired goals of reaching the specific audience of their interests.
Snapchat Gender Demographics
Snapchat Age Demographics
Age demography shows that the majority of the users are aged 18 to 24 years while the number of users with 50 plus age is the least.
- 20.9% of the total Snapchat users aged 13 to 17.
- 39.6% of the total Snapchat users aged 18 to 24.
- 22.3% of the total Snapchat users aged 25 to 34.
- 13.1% of the total Snapchat users aged 35 to 49.
- 3.5% of the total Snapchat users are aged 50 plus.
Snapchat Users Region Demographics
North America has had the highest number of Snapchat users since the launch of this social media platform.
Note: Europe includes Russia and Turkey and North America includes Mexico, the Caribbean, and Central America while displaying the following data.
|Year||North America||Europe||Rest of World|
|2022 (Till Q1)||98||84||150|
FAQs: Snapchat Active Users
1. How popular is Snapchat in 2022?
Snapchat is one of the fastest-growing social media platforms has 332 daily active users in 2022.
2. How many monthly active users does Snapchat have?
Snapchat has over 600 million monthly active users around the world.
3. How many snaps are sent in a day in 2022?
On average, more than 5 billion snaps are sent in a day.
Conclusion: Snapchat Users 2022
So this was the usage statistics of Snapchat till the first quarter of 2022. Please check the last date when this article is updated and conclude the facts and figures till that date.
The Source of almost all the metrics is annual and quarterly investor reports of the company. Have any suggestions or queries? Do share with us by commenting below.
About Author: Vishesh Gupta
Seasoned Professional with 15 years of experience in Sales and Marketing. Entrepreneur, Consultant and Blogger helping people earn through jobs and blogging. Experienced Hosting Reviewer who likes to collect detailed info about existing players and share it with my audience. Previously worked with leading Banks and Telecom Companies.
I completed my Masters in Management with specialization in Finance and Marketing.
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