Snapchat Active Users 2022: Accurate Monthly And Daily Stats

With the huge popularity of Snapchat, advertisers are attracted to it and are highly interested in knowing the number of active Snapchat active users and all other statistics.

Are you also one of them? If yes then go on reading this article, we have covered all the aspects in detail for Snapchat statistics.

Let’s start by knowing the key statistics of Snapchat to know at glance.

Snapchat Active Users: Accurate Monthly And Daily Stats

Snapchat Key Statistics 2022

If you are in hurry, here is a quick summary of this article for you.

  • Snapchat has 332 million daily active users.
  • It has more than 600 million monthly active users.
  • India has the highest number (144.35 million) of Snapchat users among all the countries.
  • Snapchat generated a revenue of $4.1 billion in the year 2021 and $1.06 billion in revenue at the end of the first quarter of 2022.
  • 52.9% of Snapchat users are female and 46.3% are male.
  • Maximum Snapchat users are of the 18 to 24 age group.

Snapchat Overview

Snapchat users

Snapchat has become one of the top choices of social media users in recent years and it is growing its audience base enormously. It was founded in 2011 by three Stanford students:  Evan Spiegel (CEO), Reggie Brown, and Bobby Murphy. The headquarter of Snapchat is located in Santa Monica, California.

Snapchat is a social media app for taking photos by applying different funny and image quality enhancing filters. Users can also send photos to friends and update their status which has some cool features of disappearing after some time. All these features make Snapchat unique from other social media platforms.

Earlier it was made available only for iPhone users and failed to draw the attention of users. But after it is made available for android users also, it became a massive success and today Snapchat is growing faster than Facebook and WhatsApp.

Snapchat Users

Snapchat has one of the biggest active user bases that could bring good business to many advertisers. These usage statistics of Snapchat will be more useful to those marketers, especially those who are trying to target young audiences around the globe.

Just like Facebook and other social media platforms, Snapchat is also blocked in China. But the good thing is there is a huge increase of users every year from its neighbour India. Let us know the usage statistics of Snapchat as mentioned below.

Snapchat Daily Active Users (DAUs)

Daily active users are those users who are registered on Snapchat and open or use the app at least once in a 24-hour period.

The number of daily active users for Snapchat was 332 million for the first quarter of 2022 which is the highest to it to date.

Snapchat releases the data of its daily active users only for the quarterly time period which means you can only get the idea of ‘how many daily active users are there in a quarter. But from the third parties or by calculation on your own, you can also get the idea of daily active users of Snapchat for a year.

Snapchat Daily Active Users: Quarterly

To calculate the daily active users for any quarter, the daily active users of each day are measured and then divided by the number of days in that quarter.

Check the accurate number of daily active users for each quarter since 2014.

Q1 201446 million
Q2 201457 million
Q3 201462 million
Q4 201471 million
Q1 201580 million
Q2 201586 million
Q3 201594 million
Q4 2015107 million
Q1 2016122 million
Q2 2016143 million
Q3 2016153 million
Q4 2016158 million
Q1 2017166 million
Q2 2017173 million
Q3 2017178 million
Q4 2017187 million
Q1 2018191 million
Q2 2018188 million
Q3 2018186 million
Q4 2018186 million
Q1 2019190 million
Q2 2019203 million
Q3 2019210 million
Q4 2019218 million
Q1 2020229 million
Q2 2020238 million
Q3 2020249 million
Q4 2020265 million
Q1 2021280 million
Q2 2021293 million
Q3 2021306 million
Q4 2021319 million
Q1 2022332 million

Within a year, from the 1st quarter of 2021 to the 1st quarter of 2022, the total number of daily active users increase by 52 million which is a growth of 18% in a year.

Snapchat Monthly Active Users

Snapchat never mentions the metrics of monthly active users in its official annual or quarterly reports, Snapchat only includes the data of daily active users of each quarter only.

But in the recent event of ‘Snap Partner Summit,’ the company revealed that it has more than 600 million monthly active users around the globe.

Countries With Most Snapchat Users

Just like Facebook, Snapchat also has the biggest audience base in India which has 144.35 million users alone as of the recent survey of April 2022. The United States with 107.95 million users and France with 24.7 users stand at 2nd and 3rd position respectively.

Check the image below to know about the number of Snapchat users from other countries as well.

Note: Do not get confused by the term ‘users by country’ and ‘users by region’ as the annual reports of Snapchat show the users by region but the following image shows the users by country.

Snapchat users by country
Source: Statista

Snapchat Revenue

The last revenue (after the 1st quarter of 2022) of Snapchat was $1.063 billion which is an increase of more than 38% from the last year. The annual revenue for the last year (2021) was $4.117 billion.

Snapchat Quarterly Revenue

The table below shows the breakdown of the quarterly revenue from the first quarter of 2018 to the last quarter of 2022.

QuarterRevenue (in millions of USD)
Q1 2018$231
Q2 2018$262
Q3 2018$298
Q4 2018$390
Q1 2019$320
Q2 2019$388
Q3 2019$446
Q4 2019$561
Q1 2020$462
Q2 2020$554
Q3 2020$679
Q4 2020$911
Q1 2021$770
Q2 2021$982
Q3 2021$1,067
Q4 2021$1,298
Q1 2022$1,063

Snapchat Annual Revenue

Check the annual revenue of Snapchat from the year 2015.

YearRevenue (in millions of USD)
2014$3.1
2015$59
2016$404
2017$825
2018$1,180
2019$1,716
2020$2,507
2021$4,117
2022 (Till Q1)$1063

Snapchat Audience Demographics

It’s time to see the demography of Snapchat based on various factors like age, gender, device and others, which will be highly helpful to many advertisers and marketers with desired goals of reaching the specific audience of their interests.

Snapchat Gender Demographics

As of April 2022, the majority of the Snapchat users are females consists of 52.9% and males are just 46.3%.

Snapchat gender demographics

Snapchat Age Demographics

Age demography shows that the majority of the users are aged 18 to 24 years while the number of users with 50 plus age is the least.

  • 20.9% of the total Snapchat users aged 13 to 17.
  • 39.6% of the total Snapchat users aged 18 to 24.
  • 22.3% of the total Snapchat users aged 25 to 34.
  • 13.1% of the total Snapchat users aged 35 to 49.
  • 3.5% of the total Snapchat users are aged 50 plus.

Snapchat Users Region Demographics

North America has had the highest number of Snapchat users since the launch of this social media platform.

Note: Europe includes Russia and Turkey and North America includes Mexico, the Caribbean, and Central America while displaying the following data.

YearNorth AmericaEuropeRest of World
201430189
2015402918
2016614636
2017755742
2018806147
2019836456
2020907177
20219578120
2022 (Till Q1)9884150
Value of Q2 of every year mentioned except for 2022.

FAQs: Snapchat Active Users

1. How popular is Snapchat in 2022?

Snapchat is one of the fastest-growing social media platforms has 332 daily active users in 2022.

2. How many monthly active users does Snapchat have?

Snapchat has over 600 million monthly active users around the world.

3. How many snaps are sent in a day in 2022?

On average, more than 5 billion snaps are sent in a day.

Read more: Stats Of Minecraft, Patreon Users and Revenue

Conclusion: Snapchat Users 2022

So this was the usage statistics of Snapchat till the first quarter of 2022. Please check the last date when this article is updated and conclude the facts and figures till that date.

The Source of almost all the metrics is annual and quarterly investor reports of the company. Have any suggestions or queries? Do share with us by commenting below.

About Author: Vishesh Gupta

blogger and creator of website cheapandbesthosting.com, Web Hosting Reviewer, SEO and Digital marketing expert
Blogger and Creator of cheapandbesthosting.com

Seasoned Professional with 15 years of experience in Sales and Marketing. Entrepreneur, Consultant and Blogger helping people earn through jobs and blogging. Experienced Hosting Reviewer who likes to collect detailed info about existing players and share it with my audience. Previously worked with leading Banks and Telecom Companies.

I completed my Masters in Management with specialization in Finance and Marketing.

Visit our Hosting Review and Blogging Guide for more interesting articles.

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