Snapchat Active Users 2024: Accurate Monthly And Daily Stats

With the huge popularity of Snapchat, advertisers are attracted to it and are highly interested in knowing the number of active Snapchat active users and all other statistics.

Are you also one of them? If yes then go on reading this article, we have covered all the aspects in detail for Snapchat statistics.

Let’s start by knowing the key statistics of Snapchat to know at a glance.

Snapchat Key Statistics 2024

If you are in a hurry, here is a quick summary of this article.

1. Snapchat has 406 million daily active users.
2. It has more than 750 million monthly active users.
3. India has the highest number (182.35 Million) of Snapchat users in the world, with the US coming in at 2nd (108 Million).
4. Snapchat has generated a revenue of $4.545 billion as of 2024, which is a 1.21% decline compared to $4.602 billion in 2022.
5. 51% of Snapchat users are female and 48.2% are male.

Most Snapchat users fall in the 18 to 24 age group.

Continue reading for more detailed facts and reports about Snapchat.

Snapchat Overview

Snapchat has become one of the top choices of social media users in recent years and it is growing its audience base enormously. It was founded in 2011 by three Stanford students:  Evan Spiegel (CEO), Reggie Brown, and Bobby Murphy. The headquarter of Snapchat is located in Santa Monica, California.

Snapchat is a social media app for taking photos by applying different funny and image quality enhancing filters. Users can also send photos to friends and update their status which has some cool features of disappearing after some time. All these features make Snapchat unique from other social media platforms.

Earlier it was made available only for iPhone users and failed to draw the attention of users. But after it is made available for Android users also, it became a massive success and today Snapchat is growing faster than Facebook and WhatsApp.

Snapchat Users

Snapchat has one of the biggest active user bases that could bring good business to many advertisers. These usage statistics of Snapchat will be more useful to marketers, especially those who are trying to target young audiences around the globe.

Similarly to Facebook and other social media platforms, Snapchat is also blocked in China. But the good thing is there is a huge increase of users every year from its neighbor India.

Let us look at the usage statistics of Snapchat.

Snapchat Daily Active Users (DAUs)

Daily active users are those users who are registered on Snapchat and open or use the app at least once in 24 hours.

The number of daily active users in Snapchat in Q4 2022 was 375 Million, this hiked up to 406 Million in 2024.

Snapchat releases the data of its daily active users only for the quarterly time period which means you can only get the idea of ‘how many daily active users are there in a quarter. But from the third parties or by calculation on your own, you can also get the idea of daily active users of Snapchat for a year.

Snapchat Daily Active Users: Quarterly

To calculate the daily active users for any quarter, the daily active users of each day are measured and then divided by the number of days in that quarter.

Check the accurate number of daily active users for each quarter since 2014.

Within a year, from the 3rd quarter of 2022 to the 3rd quarter of 2023, the total number of daily active users increased by 43 million which is a growth of 11.85% in a year.

Snapchat Monthly Active Users

Snapchat never mentions the metrics of monthly active users in its official annual or quarterly reports, Snapchat only includes the data of daily active users of each quarter.

But in the recent event of ‘Snap Partner Summit,’ the company revealed that it has more than 600 million monthly active users around the globe.

Countries With the Most Snapchat Users

Just like Facebook, Snapchat also has the biggest audience base in India which has 182.35 million users alone as of the recent survey of 2024. The United States with 108.8 million users and Pakistan with 26.35 users stand at 2nd and 3rd position respectively.

Check the image below to know about the number of Snapchat users from other countries as well.

Note: Do not get confused by the terms ‘users by country’ and ‘users by region’ as the annual reports of Snapchat show the users by region but the following image shows the users by country.

Snapchat Revenue

The last revenue (after the 1st quarter of 2022) of Snapchat was $1.063 billion which is an increase of more than 38% from the last year. The annual revenue for the last year (2021) was $4.117 billion.

Snapchat Quarterly Revenue

The table below shows the breakdown of the quarterly revenue from the first quarter of 2018 to the last quarter of 2022.

Snapchat Annual Revenue

Check the annual revenue of Snapchat from the year 2015.

Snapchat Audience Demographics

It’s time to see the demography of Snapchat based on various factors like age, gender, device, and others, which will be highly helpful to many advertisers and marketers with desired goals of reaching the specific audience of their interests.

Snapchat Gender Demographics

As of 2024, the majority of the Snapchat users are females at 51% and males are around 48.2%.

Snapchat Age Demographics

Age demography shows that the majority of the users are aged 18 to 24 years while the number of users with 50 plus age is the least.

• 19.3% of the total Snapchat users aged 13 to 17.
• 38.2% of the total Snapchat users aged 18 to 24.
• 23.7% of the total Snapchat users aged 25 to 34.
• 14.2% of the total Snapchat users aged 35 to 49.
• 3.8% of the total Snapchat users are aged 50 plus.

Snapchat Users Region Demographics

North America has had the highest number of Snapchat users since the launch of this social media platform.

Note: Europe includes Russia and Turkey and North America includes Mexico, the Caribbean, and Central America while displaying the following data.

FAQs: Snapchat Active Users

Read more: Stats Of Minecraft, Patreon Users and Revenue

Conclusion: Snapchat Users 2024

So this was the usage statistics of Snapchat till 2024. Please check the last date when this article is updated and conclude the facts and figures till that date.

The Source of almost all the metrics is annual and quarterly investor reports of the company. Have any suggestions or queries? Do share with us by commenting below.

About Author: Vishesh Gupta

Seasoned Professional with 15 years of experience in Sales and Marketing. Entrepreneur, Consultant and Blogger helping people earn through jobs and blogging. Experienced Hosting Reviewer who likes to collect detailed info about existing players and share it with my audience. Previously worked with leading Banks and Telecom Companies.

I completed my Masters in Management with specialization in Finance and Marketing.

Visit our Hosting Review and Blogging Guide for more interesting articles.

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